Sol de Janeiro
Heela Yang is a beauty entrepreneur who founded Sol de Janeiro, inspired by Brazilian beauty culture and its focus on body positivity and self-celebration.
Founded in 2015, Sol de Janeiro is a body care and fragrance brand inspired by Brazilian beauty rituals, known for its uplifting, warm scents and skin-nourishing body products. The brand celebrates body confidence, feel-good beauty and sensory experiences, blending exotic ingredients like cupuaçu butter, açaí and coconut oil.
Best known for its viral Brazilian Bum Bum Cream and long-lasting gourmand fragrances, Sol de Janeiro promotes a fun, summer-infused approach to self-care, focusing on silky textures, glow-enhancing formulas and unmistakably addictive scents.